BEAVERS BENDMarket Research
As part of broader efforts to define a marketing direction for Beavers Bend and McCurtain County, OK, I conducted interviews with visitors and local business owners to uncover insights for a strategic campaign.
I collaborated on discussion guides that would elicit insights about what makes the area special and how both visitors and locals can thrive alongside tourism growth. I conducted 6 of the 10 interviews that were filmed for presentation to the county’s board.
Interviews
Insights gathered from our interviews informed the creation of video content and a proposal for a larger engagement.