KNOWProduct Launch
When STIs were on the rise in the U.S., Know promised an at-home testing experience that was free from judgement and full of autonomy. I worked with a creative team to develop messaging that empowered people to prioritize care in a moment of uncertainty and anxiety.
Messaging
“It’s Better to Know.”
We developed a messaging theme that emphasized the urgency of STI testing and treatment, while offering a path to care that was fast, simple and stigma-free.
Social Copy
On-Pack and Materials Copy
