COLORCHAIN
Brand and Web Launch - US
Colorchain was designed for the high-powered health providers just as likely to be in the board room as they are the operating room. And, unfortunately for feminine-presenting providers, just as likely to be mistaken for a nurse. Ahead of their US launch, the global medical apparel company needed branding and messaging to reflect the level of authority its high-quality, high-style designs command.
Informed by the persona research I conducted in collaboration with the discovery team, I developed a brand story that would inform web concepting and messaging.
Brand Story
Brand Personality
Brand Messaging
Web Copy
