COLORCHAIN
Brand and Web Launch - US
Colorchain is a medical apparel brand designed for the high-powered health providers just as likely to be in the board room as they are the operating room. Ahead of their US launch, I worked with a creative team to conduct research and develop a brand narrative that would signal as much authority as the label’s apparel.
Informed by the persona research I conducted in collaboration with the discovery team, I developed a brand story that would inform web concepting and messaging.
Brand Story
Brand Personality
Brand Messaging
Web Copy
