KNOWGTM Campaign
When STIs were on the rise in the U.S., Know promised an at-home testing experience that was free from judgement and obstacles. I worked with a creative team to develop messaging that empowered people to prioritize care in a moment of uncertainty and anxiety.
Messaging
“It’s Better to Know.”
I developed insight-driven messaging that emphasized the urgency of STI testing and treatment, while offering a path to care that was fast, simple and stigma-free.
Social Copy
On-Pack and Materials Copy
Results
Our message-driven GTM campaign results:
$1.3M
Annual run rate reached in 30 days
Website visits within 30 days
3.5x
Return on ad spend in 45 days.